Get to Know Irfan - Senior Digital Marketing Executive💜
- Jan 29
- 2 min read
Meet Irfan, our Senior Marketing Executive in Malaysia, a leader who describes his role in three words:
stress, fun, technical.
And honestly, that’s the most accurate marketing summary ever.
"I’m a happy person with a positive mind.”
For Irfan, work isn’t just about running campaigns, tracking numbers, or chasing leads. It’s about bringing energy to the team and staying grounded in a positive mindset even on the busiest days.
But don’t be fooled by the calm vibe. He knows how to deliver.
His proudest highlight so far?
“Getting the highest number of leads for AEON Bukit Indah with over 4,000 leads and the first 1,000 NJMs during presales.”
Now that’s not just performance, that’s impact.
And here’s a fun twist: while Irfan handles high pressure digital campaigns like a pro, he has one thing he absolutely refuses to do.
He’s scared of heights.
No bungee jumping. No extreme rides. No “let’s do something crazy” activities. Marketing stress is enough already.
🌱 Living the United DNA: We Learn
The United DNA value that resonates most with Irfan is #WeLearn, and for him, learning is not optional; it’s a daily habit.
“I learn every day whether it’s work or not.”
That mindset is exactly what makes him sharp, adaptable, and continuously improving as a digital marketer.
And when asked what motivates him to give his best every day, his answer is simple but powerful:
“My small family gives me motivation to continue my journey.”
Because at the end of the day, growth is more meaningful when it’s for something bigger than yourself.
💪 How He Trains for Life
Irfan is disciplined in work and even more disciplined outside of it.
His routine? Consistent and structured:
Workout after work every weekday
Chest day
Back day
Leg day
Arms and shoulder day
Full body workout day
His current fitness goal is very specific and honestly, very bold:
Increase weight up to 75kg
Maintain 9% body fat
And why does it matter to him?
“People told me that I was too skinny with my height and my fitness background. Even my brother challenged me to be like him.”
So, he’s building not just strength, but confidence and a healthier, more shaped physique, the kind of progress that shows commitment and personal discipline.
🔮 Looking Ahead
Irfan’s goal for 2026 is clear:
“Getting better from 2025, deliver the best performance in 2026, so I can help my team strive in 2026.”
Because for him, success isn’t just personal it’s collective.
And what makes this goal meaningful?
“I want to see my team and myself to be appraised, recognised by more people, getting increment, so it can boost our motivation and goals haha.”
That mix of ambition and humor is exactly what makes Irfan who he is: grounded, driven, and real.
✨ Irfan reminds us that growth comes from learning daily, showing up consistently, and pushing forward even when things feel stressful. And with that mindset, he’s set to make 2026 even stronger for himself and the team.
