Behind the Purple is more than a glimpse of what we do, it’s a reflection of who we are, the paths we take, and the energy that unites us. From inspiring Purple Warriors to bold programs and shared moments, this space celebrates the spirit of #WeDare #WePlay that shines through our community each day. Now, let’s draw strength from timeless words of wisdom before turning the spotlight to our own stories.
Get to Know Series
Our people and products are the soul of our brand. The Get To Know Series celebrates the unique journeys, passions, and strengths that drive us forward. Each feature invites you to see beyond the surface, to meet the faces and stories shaping the future of Inspire Brands Asia.
Get To Know a Purple Warrior
Every Purple Warrior carries a story worth telling. This feature highlights the resilience, creativity, and spirit of our teammates across Asia. Learn how they embrace challenges, pursue growth, and live our DNA values in both work and life. #WeCare
Get To Know an Anytime Fitness Product
Behind every great workout is a product designed with purpose. This segment explores the tools, equipment, and innovations that power the Anytime Fitness experience. Discover the “why” behind our products, how they add value to members, and the difference they make in creating healthier lives. #WeDare
AF Recovery
What is AF Recovery?
AF Recovery is Anytime Fitness’s dedicated post workout recovery program, designed to help you bounce back smarter and faster. Using advanced tools like Normatec Compression Boots, Hyperice Massage Guns, and Guided Stretch Therapy, it is all about keeping your body moving at its best.
The Benefits of AF Recovery
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Relieve muscle soreness and tightness after tough workouts
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Boost circulation and flush out fatigue with compression therapy
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Improve mobility and flexibility through guided stretching
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Prevent injuries by maintaining healthy movement patterns
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Enhance performance so you can train harder, recover quicker, and feel stronger
Where to Find It
Experience AF Recovery now at our AFC clubs. Your workout does not end when you rack the weights, it continues with smarter recovery.
Leveling Up IBA
At Inspire Brands Asia, growth never stops. Leveling Up showcases how we push boundaries, sharpen skills, and celebrate milestones. From events that bring our teams together to trainings that unlock new potential, this is where you’ll see our journey of continuous improvement in action.
United Events
Events are where culture comes alive. Whether it’s a team building, anniversary, or special celebration, IBA Events strengthen our connections and remind us why community matters. Here, we relive the highlights, energy, and unforgettable moments that define our shared experiences.
Empowering Trainings
Learning is at the core of growth. In this feature, we spotlight the trainings and workshops that empower our people with the skills, knowledge, and confidence to thrive. From leadership essentials to specialized development programs, IBA Trainings are designed to inspire a future-ready workforce. #WeLearn
Leadership Essentials is all about turning potential into impact.
From mindset shifts and trust building to situational leadership agility and powerful feedback skills, the program equips leaders with tools they can use right away.
So far, 55 leaders across Singapore, Indonesia, and the Philippines have been certified, each stepping up with greater clarity, accountability, and confidence. And we’re just getting started!
Next stop, Malaysia and the rest of our markets!
Look out for the next run and sign up fast, as seats are limited!
As we continue to level up our skills through IBA Trainings, we are reminded that growth does not stop at knowledge alone. True development is a balance of both mind and body. With that spirit, let us shift gears from sharpening our leadership and professional edge to strengthening our personal health and fitness.🧠