Driving Momentum: Building Towards Our 1K | 1M | 1V Vision
- 4 days ago
- 7 min read
Updated: 4 days ago
What a start to the year. We are truly firing on all cylinders as we push towards our 1K | 1M | 1V ambition.
In a short space of time, we’ve opened 30+ new gyms and we hit our milestone half a million members into our community. That’s a huge achievement—and a clear reflection of the momentum we are building together.
Our One Vision (1V) is coming to life. Country leadership quarterly meetings are now in place, creating stronger alignment across markets. With AFC and AFA marketing now under Mark, and Operations Support under Nick, we are already seeing the strength of what happens when we operate as one team.
Over the past few months, I’ve spoken a lot about the power of compounding results. This is where real growth happens. When every individual is aligned to our objectives, takes ownership of their role, and executes consistently—small actions compound into significant impact on our mission.
I’ve also challenged all of us to focus on three things:
Think differently – challenge the way we approach problems and opportunities
Build better Habits – replace what doesn’t serve us with what drives performance
Create the right Behaviour – because our daily actions ultimately define our culture
When we get this right, we don’t just improve individually—we elevate the entire organisation.
Thank you for the hard work, energy, and commitment you’ve shown this quarter. But as we move forward, let’s stay focused on what matters most:
Be Competition Ready In every way, at all times—we aim to be number one.
Make Smart Moves
Are we making the right decisions with the information we have? Are we moving quickly to double down on our strengths while actively solving our weaknesses?
Leverage Team Power
We’ve already proven that together, we achieve more. Let’s continue to collaborate—but more importantly, let’s take decisive action together.
This is just the beginning. Let’s keep pushing, keep improving, and keep winning—together.
🌱 Bringing Our UNITED DNAs to Life: How We Inspire to Grow
At Inspire Brands Asia, we know that success is never a solo act. It happens when we choose to show up for each other and celebrate every win. That’s why we’re proud to introduce our foundation, these aren’t just nice words on a page, they’re how we choose to work, lead, and grow together:
These DNAs are the heartbeat of IBA. They guide how we make decisions, how we create a culture where people feel inspired to do their best work and supported to thrive. 🌍✨
But the real beauty of these DNAs is that they already exist in the stories happening around us every day. You see real stories that show exactly what it looks like when we dare, lead, care, learn, and play together. Each one is a reminder that our culture is built not by words, but by the actions and choices we make every day.🌟
2026 DNA Awards
This is your chance to celebrate the people who truly live our DNAs.
Every quarter, we recognize Purple Warriors who inspire others through We Dare, We Care, We Lead, We Learn, and We Play.
Nominate a teammate who makes a real difference and deserves to be seen.
At the end of the year, one outstanding winner will be crowned as the DNA Grand Champion and walk away with our ultimate prize… a Holiday Trip to Bali. 🌴
Celebrate greatness. Nominate boldly. The next champion could be someone from your team.
🌟 Living Our DNAs Across Asia (United DNA Champions of Quarter 1)
Living our DNA. Leading our regions. Inspiring our people.
This quarter, we celebrate five individuals who brought our United DNA to life in ways that truly moved their teams, their clubs, and the business forward. Each of them represents a distinct DNA, not just in results, but in the way they show up every day.
At the heart of this recognition is something simple yet powerful:
these are people chosen by their teams,and proven through action. ✨
Emiline Rosales, Brand Ambassador | Philippines 🚀
Stepping into a new industry is never easy. Doing it while filling critical gaps takes a different level of courage.
When her club faced a manpower gap without an MRS, Emilene did not hesitate. She stepped beyond her role as a Brand Ambassador, taking ownership of both sales and administrative responsibilities to keep operations running smoothly. All while continuing to deliver on her own targets.
What stands out is not just what she did, but how she did it. Calm under pressure, focused on progress, and consistently choosing growth over comfort.
She chose progress over pressure and showed what it means to step up when it matters most.💪
Emilene’s journey reflects the true spirit of #WeDare, turning uncertainty into opportunity, and challenges into momentum.
Fauziah Mujahidah, Finance Manager | Indonesia 🧭
Leadership is not just about direction. It is about trust, consistency, and the impact you create in others.
Fauziah demonstrates this every day through her ability to balance operational excellence with genuine people leadership. She guides her team with clarity, makes sound decisions under pressure, and ensures that both processes and people are set up to succeed.
What makes her leadership deeply felt is her authenticity. She builds meaningful relationships, shows real care for her team, and creates an environment where people feel supported and empowered to grow.
She stands firm in what is right, leads with integrity, and creates impact that goes beyond the numbers. 🏆
Fauziah embodies #WeLead through action, influence, and the kind of leadership that people choose to follow.
Genesis Tique, Accounts Receivable Team Lead | Philippines 💜
Care is not just a value. It is something you consistently choose, especially when it is hardest.
During one of the most demanding audit periods, Gen led her team with stability and strength while navigating personal challenges of her own. Despite the pressure, she remained present, supportive, and fully committed to delivering results alongside her team.
Her leadership goes beyond performance. She listens, understands, and creates a space where people feel seen, valued, and supported.
She shows up for her team, no matter the pressure, and makes sure no one is left behind. 🤝
Gen lives #WeCare through empathy, resilience, and a leadership style that brings out the best in others.
Roselle Dela Paz, Club Manager | Philippines 📈
Growth does not happen by chance. It is built through discipline, learning, and consistent execution.
From leading a successful presale to driving membership growth from 500 to over 900, Roselle demonstrated what it means to apply learning into real business impact. Her structured approach, hands on leadership, and relentless focus created momentum that continues to build.
She does not step back from challenges. She leans into them, solves them, and turns them into results.
Her mindset of ‘never say never’ pushes the team beyond limits and into new levels of performance.🔥
Roselle represents #WeLearn in its strongest form, turning insight into action and action into measurable growth.
Khairul Imran | Area Business Manager | Malaysia🎯
Performance is stronger when people enjoy the journey together.
Imran’s leadership journey reflects consistent growth, but what truly defines him is the environment he creates. Across multiple clubs, he builds teams that are engaged, motivated, and connected by a shared purpose.
He coaches, mentors, and brings positive energy that inspires people to push their potential while feeling supported every step of the way.
He brings out the best in people, making work a space where teams grow, win, and enjoy the process together.🌟
Imran brings #WePlay to life by proving that strong culture and strong performance go hand in hand.
Five individuals. Five DNAs. One United way of winning.
These champions remind us that our DNA is not just something we talk about.
It is something we live, every day, through people who choose to show up, step up, and lift others along the way. ✨
That’s why we’re also highlighting a few stories that also deserve to be recognized for the impact, passion, and heart they bring to our journey. 💜
🥳 Welcome Aboard!
To all our new joiners across the region, we're thrilled to have you with us. You’re now part of something strong, united, and full of heart. Each of you brings something unique to our Purple community, your energy, your ideas, and your own story. That’s what makes us stronger as one. ✨ #WeDare #WeLead #WePlay
Together, let’s continue to dare, lead, care, learn, and play as true Purple Warriors, building a culture where we grow stronger side by side, every single day. 💜
🚴♂️ Train for Your Life Campaign: A Movement with Purpose
Our “Train For Your Life” campaign has launched across our markets, and the early momentum is already inspiring. This isn’t just a marketing push, it’s a movement that reminds people that Anytime Fitness is for everyone, at every stage of their journey.
This campaign helps us connect with the wider community by tapping into the 95% of the population who aren’t gym-goers, encouraging them to take that first step toward a healthier lifestyle with Anytime Fitness as their partner along the way. #WePlay #WeLead
✨ Why this matters: It reinforces our purpose as a brand: making fitness accessible, welcoming, and achievable. No matter where someone is starting from.
🎁 AF Rewards: “Every Journey Counts” (Q1 Feature)
AF Rewards is Anytime Fitness’s new member rewards and engagement programme, designed to recognise and reward members for showing up, staying active, and engaging with the brand beyond workouts. #WeDare #WePlay
AF Rewards – Every Journey Counts
Every visit, every workout, every milestone matters. AF Rewards turns everyday habits into tangible rewards because consistency deserves recognition.
What this campaign is about:
This launch focuses on member engagement and retention, shifting the conversation from purely acquisition-driven marketing to long-term relationship building.
Key objectives include:
Encouraging higher gym visit frequency and sustained workout habits
Strengthening loyalty through gamification and rewards
Reinforcing the belief that fitness journeys look different for everyone and that all progress counts
Creating more meaningful touchpoints between members, clubs, and the brand
This initiative also supports frontline teams by giving them a simple, positive conversation starter with members, both in-club and digitally.
2025 has been a remarkable year of growth, leadership, and teamwork. Together, we strengthened our foundations, delivered meaningful impact across our markets, and moved closer to our shared mission of 1,000 gyms, 1,000,000 members, and one united vision 💜
Thank you for your dedication, resilience, and commitment throughout the year. As we step into 2026, let’s carry forward the momentum we’ve built with renewed energy, bold ambition, and a continued focus on people, performance, and purpose. ✨
Let’s make 2026 even stronger, together.✨
