A Game-Changing Quarter: Celebrating Q2 Wins and What’s Next!
- sophiaminglana
- Aug 27
- 9 min read
🙌 A Game-Changing Quarter! HUGE THANK YOU to the AFA Team!
Q2 was truly transformative for Anytime Fitness Asia! A special shout-out to the team that mastered the AF Conference in Phuket, you are all HEROES in my eyes. You created an energy and excitement that surpassed anything I’ve ever experienced. Thank you for making it amazing! #WeDare #WePlay
🚀 WHAT WE ACHIEVED IN Q2
📈 Club Openings
Across our 8 markets, we now have 481 gyms open, including 124 from AFC, an incredible milestone! This represents 44 new openings Year-to-Date, with 18 from AFC. We’re opening 1.7 Anytime Fitness gyms every week, driving momentum across Asia. #WeLead
A huge congratulations to Thina, Jacqueline, Eliani, and the Malaysia team for leading the way! #WeCare
📊 Active Members
Our network now boasts 430,000 active members, with 113,000 from AFC. Since the start of the year, we’ve grown by 32,000 members, and in Q2 alone, we added 22,500 members, that’s 180 new members per day! #WeDare #WeLead
💬Group SCOOP: Key Message from Our Group Chief Operating Officer
In my new role as Group COO, I’ve been listening to our leaders to better understand how we can support you, now and in the future. Together, we’re focusing on three key pillars:
✅ SMART MOVES
Leveraging data to make informed decisions and measure the impact of your hard work.
🔥 COMPETITION READY
Staying #1 in Asia, not just in gym count, but in the hearts and minds of members and prospects.
💪 TEAM POWER
Empowering every team member to grow personally and professionally, doubling down on strengths, and addressing areas for improvement through L&D and strategic hiring.
This is all underpinned by our new mission:
🏋️ 1,000 Gyms | 👥 1,000,000 Members | 🌏 1 United Vision
🌱 Bringing Our UNITED DNAs to Life: How We Inspire to Grow
At Inspire Brands Asia, we know that success is never a solo act. It happens when we choose to show up for each other and celebrate every win. That’s why we’re proud to introduce our foundation, these aren’t just nice words on a page, they’re how we choose to work, lead, and grow together:
These DNAs are the heartbeat of IBA. They guide how we make decisions, how we create a culture where people feel inspired to do their best work and supported to thrive. 🌍✨
But the real beauty of these DNAs is that they already exist in the stories happening around us every day. You see real stories that show exactly what it looks like when we dare, lead, care, learn, and play together. Each one is a reminder that our culture is built not by words, but by the actions and choices we make every day.🌟
🌟 Living Our DNAs Across Asia
A celebration of the people, stories, and spirit behind our 1 United culture
"Fearless steps that turn possibilities into progress."
From her early days at Anytime Fitness Grand Park to her recent promotion as Assistant General Manager Linh Ngo, has consistently embodied what it means to lead with both heart and grit. Her ability to deliver on all key KPIs, net joining member (NJM) growth, personal training revenue, and active member count, which speaks volumes of her commitment to excellence. But beyond the numbers, it's her grounded leadership and strategic thinking that set her apart. 🎯
Linh’s story reminds us that daring leadership isn’t always loud, sometimes, it’s shown in consistent, intentional action that uplifts teams and drives meaningful change. She’s proof that when ownership meets empathy, leadership becomes transformative.🌟 #WeDare
"Guiding with vision and lifting others along the way."
Senior Personal Trainer Alan Leung’s impact isn’t just impressive, it’s record-breaking. In a single month, Alan ranked both #1 and #2 in PT revenue across two different clubs, cementing his place as a top-tier Senior Personal Trainer. His work ethic, discipline, and laser-sharp focus inspire not only his clients, but also his peers across the network. 🔥
Alan doesn’t wait for a spotlight, he builds it through high standards and relentless drive. He’s the kind of leader whose boldness raises the bar for what’s possible, not just for himself, but for the entire community around him.🚀 #WeLead
Hero Recognition: Stories of Bravery and Excellence
On July 14, a member at our Capital Commons club collapsed during a workout and lost their heartbeat. In that critical moment, our Club Manager, Ian Alferez Baricuatro, acted with courage and skill. Using his first aid training, Ian was able to save the member’s life.❤️🩹
This moment reflects what Anytime Fitness stands for, a community that cares deeply for its members, where safety, preparedness, and wellbeing always come first. We are incredibly proud of Ian’s heroism and of the commitment our teams show every day to create not just a place to work out, but a place where people are supported and protected. 🤝
At Anytime Fitness, your health is our purpose, and stories like this remind us why we do what we do. #WeCare
"Curiosity in action, turning insight into improvement."
Assistant Club Manager Zac Kok’s growth journey is a living example of how curiosity and openness to feedback can unlock real transformation. Recently promoted to the role, he has consistently supported multiple locations, stepping up with humility and hunger to learn. His readiness to take on more while maintaining a collaborative, team-first mindset has made him a trusted go-to. 💬
Learning is more than development plans and checklists, it’s a mindset. And Zack’s is one of continuous improvement, resilience, and optimism. His journey shows that when we embrace learning, we grow not just in role, but in impact.✅ #WeLearn
"Energy, joy, and human connection."
With an incredible 785 PT sessions in just six months, over 130 per month, Personal Trainer Su Xuan (Susan) has proven she’s not only a force for results but a magnet for joy. Her energy and presence create an atmosphere where both members and teammates feel seen, supported, and uplifted. 🌞
Susan’s superpower lies in her ability to turn every session into a moment of human connection. Her positivity isn't just infectious, it’s foundational to her club’s culture. In every interaction, she shows us that joy isn’t just a value, it’s a leadership trait.🌟 #WePlay
These five stories shine a light on how our Purple Warriors live out our DNA values across Asia, each one reminding us of the power of daring, leading, caring, learning, and playing together. Yet the spirit of our community goes even further as there are many more voices and contributions worth celebrating.
That’s why we’re also highlighting a few stories that also deserve to be recognized for the impact, passion, and heart they bring to our journey. 💜
🔑 Notable Highlights
The ripple of impact continues with our United DNAs
"Acts of kindness that leave a lasting impact."
What does care look like in action? For the Philippines HR team, it’s a roadshow that brought them to 30 out of 50 clubs, not just to talk, but to listen, connect, and build bridges. Their Q2 recognition as the “Valuable Team” is well-earned, thanks to their deep commitment to transparency, open communication, and field-level support. 🤝
At a time when genuine connection matters most, this team showed up, club by club, conversation by conversation. Their care didn’t just come from process, it came from people. And because of that, trust and belonging grew stronger across the network.👥 #WeCare
At Sumhiit, Studio Manager Joachim Tan De-On has cultivated more than just a fitness space, he has built a culture of belonging. His people-first approach creates an environment where both staff and members feel seen, supported, and valued. This has translated not only into strong retention, but also into a sense of community that thrives on care and connection.🤝
Joachim’s quiet yet powerful leadership shows that caring is not passive, it is active, intentional, and transformative. His story is a true reflection of We Care, proving that when leaders put people first, they create lasting impact that goes far beyond business results.💜 #WeCare
From Assistant Manager to Multi-Club Manager Andy Choi in record time, he has shown what’s possible when courage meets opportunity. His results speak for themselves, but what makes his leadership truly stand out is the way he balances accountability with celebration. Andy dares to push his teams toward high performance while never losing sight of the joy that comes with growth.🎯
Through his people-first approach, Andy has created spaces where challenge feels exciting and wins are celebrated together. His story reflects the heart of We Dare and We Play DNAs, proving that success is not just about achieving targets, but about enjoying the journey as a united team.🎉 #WeDare #WePlay
As a recognized Staff of the Quarter, Area Business Manager Nattapon "Mike" Rungruang sets a powerful example of performance-driven leadership. His achievements in PT revenue and member growth speak not only to his personal drive, but to his ability to influence and elevate multiple teams under his care.🏆
Mike’s leadership is rooted in high standards and consistent execution. Yet it is his ability to lift others alongside him that makes his impact lasting. His story reflects what We Lead means with both results and responsibility, creating a ripple effect of growth across Thailand.📈 #WeLead
Presales Manager Kim Kirmanto is a force of energy and inspiration. His ability to rally communities and drive momentum is evident in the incredible numbers he has delivered: 430 sign-ups at AF Revo Mall and another 600 members ready at Living World Grand Wisata. But behind the numbers lies a leader who knows how to connect with people and build excitement around possibility.🔑
Kim’s proactive drive is shaping the future of our newest clubs in Indonesia. By leading with confidence and vision, he shows that the We Lead DNA is about more than results, it’s about sparking belief and enthusiasm that others want to follow.🔥 #WeLead
Senior Club Manager Khairul Imran Ahmad’s growth journey has been steady and inspiring. By stepping up in operations, embracing feedback, and finding ways to better engage his team, he has shown that leadership is built through learning by doing. His evolution highlights that courage isn’t just about bold moves, but also about openness to growth and change.🚀
Khairul’s story is a reminder that true progress comes from both milestones and mindset. His willingness to learn, unlearn, and relearn embodies the spirit of We Dare and We Learn, the qualities that fuel his continued impact as a leader in Malaysia.📘 #WeDare #WeLearn
These stories remind us that living our DNAs is not limited to one role, market, or moment. Together, they inspire us to keep building a culture where every step, big or small, moves us forward. Stronger, bolder, and always side by side. 💜
🥳 Welcome Aboard!
To all our new joiners across the region, we're thrilled to have you with us. You’re now part of something strong, united, and full of heart. Each of you brings something unique to our Purple community, your energy, your ideas, and your own story. That’s what makes us stronger as one. ✨ #WeDare #WeLead #WePlay
Together, let’s continue to dare, lead, care, learn, and play as true Purple Warriors, building a culture where we grow stronger side by side, every single day. 💜
🚴♂️ Train for Your Life Campaign: A Movement with Purpose
Our “Train for Your Life” marketing campaign has launched across all 8 markets, and the results are already inspiring. We’re tapping into the 95% of the population who aren’t gym-goers, showing them that our gyms are for everyone. Share this amazing content and be part of the movement! #WePlay #WeLead
⚡Train For Your Life with the Evolt Challenge 2025
The Evolt Challenge 2025 is back and it’s bigger than ever!🔥
This isn’t just about numbers, it’s about daring to take that first step, proving to yourself what you’re capable of, and playing alongside colleagues who will cheer you on every step of the way. 🌟 #WeDare #WePlay
Here’s how it works:
1️⃣Register online at https://evolt.anytimefitnessasia247.com/internal.php and receive your Challenge Code through email or text.📩
2️⃣Kick off with your first Evolt body scan at your club, where you’ll also get your Challenge Card.💪
3️⃣Complete at least 4 out of the 8 weekly challenges to qualify for evaluation. Each challenge is designed to push you, encourage consistency, and keep you motivated.🏋️♀️
4️⃣End strong with your final scan, because progress is measured by more than weight, it’s about real improvements in your body composition.✅
5️⃣Winners will be determined based on body fat percentage improvement through the official Evolt Dashboard Leaderboard.🏆
And yes, perks are waiting! You’ll have the chance to win exciting prizes like AirPods Pro 2! 🎁
This is our challenge. It’s not about competing with others, it’s about daring yourself to grow, playing together as one IBA community, and living the Anytime Fitness mindset: we don’t just train for today, we #TrainForYourLife. 💜 👉Ready to join in? Explore the full challenge lineup and sign up here:
Q2 has been a remarkable quarter of growth, leadership, and teamwork. Let’s continue driving forward with passion and purpose as we build toward our mission of 1,000 gyms, 1,000,000 members, and 1 united vision.💜
Thank you for your hard work and dedication!
Let’s make Q3 even more extraordinary!✨